After 20 hours of research evaluating 85 products, we picked EVXO Organic Liquid Mineral Foundation as our top choice.
Great news, animal lovers: The best vegan makeup brands are going mainstream. We’ve recently seen vegan makeup featured in Cosmo, Harper’s Bazaar, and even Readers Digest.
It’s enough to bring joy to any cruelty-free chica’s heart, but you might be wondering: What’s with the sudden interest in vegan cosmetics? Who should we thank for this trend?
Well, despite common stereotypes, it turns out millennials do more than chow down on avocado toast and snap selfies in their parents’ basements. They also care about the environment – and the animals who live in it. In fact, BusinessWire credits Millenials for playing a key role in the growing demand for cruelty-free cosmetics.
Wonderful news, right?
You can also thank strict bans against the use of animal products in countries around the world, plus increasing consumer interest in naturally derived, eco-friendly products. Consumers want natural deodorants, natural toothpaste, and natural cosmetics. They also want ethically sourced products that don’t harm any furry friends.
We understand the need for cruelty-free beauty products, but we also know it can take forever to find brands you trust. To simplify your search, we’ve compiled a list of the best vegan makeup brands and products we love.
EVXO Organic Liquid Mineral Foundation
#1 Best Vegan Liquid Foundation
- Easy to layer
- Clean, organic ingredients
- Available in multiple hues
Long-lasting formula is smooth and natural, not greasy or cakey. It glides easily across your skin, concealing imperfections without clogging pores.
It’s a bit pricey compared to similar vegan products.
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Ingredients
Enhance your natural beauty with soothing chamomile, blemish-blasting thyme, and age-fighting vitamin E. These nourishing ingredients don’t just improve your appearance – they actually improve your skin itself.
All of the ingredients in this organic foundation are cruelty-free, vegan, gluten-free, filler-free, and paraben-free. The result? A long-lasting, dewy finish that conceals flaws without making you look like a stranger.
Colors
There are colors available for nearly every skin type, from pale porcelain complexions to beach-worthy tan skin. You can use EVXO liquid mineral foundation if you have cool, warm, or neutral undertones.
Value
This foundation isn’t cheap, but most users are happy to shell out $30 for a small bottle. The dropper lets you control how much you use, so you don’t have to pump and dump excess liquid.
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Honest Beauty Tinted Lip Balm
- Keeps lips hydrated for up to 6 hours
- Budget-friendly
- Cruelty-free
No paraben, paraffin, petrolatum, or silicone ingredients. Moisturizes lips for up to 6 hours thanks to a blend of soothing ingredients.
The color isn’t bold, which might not be a problem if you’re going for a more natural look.
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Ingredients
Packed with hydrating ingredients like antioxidant-rich acai and rich avocado oil, this tinted lip balm brightens your smile while protecting your lips from the elements. It keeps them moisturized for up to 6 hours, resulting in soft, kissable lips.
This vegan lip balm contains no petrolatum, paraffin, parabens, synthetic fragrances, silicones, or mineral oil.
Colors
This tinted lip balm comes in an assortment of fruit-inspired colors, including Blood Orange, Plum Drop, White Nectarine, Dragon Fruit, and Lychee Fruit. Wear one on its own, or layer it under your favorite lipstick.
Value
Priced at less than $10, this lip balm is easily one of the cheapest vegan products on our list of faves. The low price makes it easy to test-drive several hues without dipping into your savings.
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Pacifica Beauty Stellar Gaze Mascara
- Creates lush lashes
- Clean ingredients
- Buildable formula lets you customize your look
Contains no sulfates, gluten, peanut oil, phthalates, or parabens. Includes a vegan application brush.
Doesn’t add as much volume as some non-vegan
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Ingredients
This mascara has a brag-worthy ingredient list that includes smooth coconut oil for easy application and lash-strengthening vitamin B. The ingredients are all vegan and cruelty-free, and they’re also gluten-free, paraben-free, peanut oil-free, phthalate-free, petroleum-free, and carmine free. This is a product you can feel good about using.
We love that Pacifica Stellar Gaze mascara even comes with a plush vegan brush.
Colors
Pacifica Stellar Gaze mascara only comes in two colors: Supernova and Stardust. Supernova is a rich black hue, and Stardust is a natural brown.
If you’re looking for vibrant mascara hues, try Pacifica Aquarian Gaze mascara instead. There’s an electric blue option.
Value
This vegan mascara costs half the price of designer mascaras but twice as much as many drugstore favorites.
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INIKA Organic Concealer
- Hypoallergenic
- Lightweight formula blends easily
- Natural ingredients
Effectively hides dark circles, creating a flawless, radiant look. Easy to apply and remove even though the formula is long-lasting.
If you need a thick, heavy concealer this one may not work well for your skin.
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Ingredients
Hide blemishes and red patches with the naturally derived ingredients in this INIKA concealer. It features several skin-soothing superstars, including jojoba seed oil, shea butter, and aloe vera. Users love how the formula is lightweight yet long-lasting.
As an added bonus, this cake-resistant formula is made from nothing but certified vegan and cruelty-free ingredients.
Colors
It only comes in three shades: very light, light, and medium. That’s not really an issue, though, as these shades are enough to conceal imperfections for a wide array of skin tones.
Value
INIKA concealer isn’t cheap, but it gets the job done.
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Honeybee Gardens Effortless Eye Liner
- Glides on easily
- Long-lasting formula
- PETA Certified Cruelty-Free
Available in 7 attractive hues, from classics like brown and black to fun shades like blue and green. Easy to apply thanks to its smooth, tug-free formula.
It’s not a self-sharpening pencil, so sometimes it’s hard to get the perfect tip.
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Ingredients
Gluten-free, paraben-free, cruelty-free, and non-GMO. These gentle ingredients glide easily over your lids or brows, leaving behind a smooth, long-lasting color. We love that Honeybee Gardens is a women-owned company that strives to use safe ingredients.
Colors
Available in 7 hues, including black, brown, green, plum, gray, and blue. We like to use the brown hues on our brows and save the matte black and bold colors for our lids.
Value
It’s around $9 for this Germany-made eyeliner, which is a steal.
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Too Faced Boudoir Eyes Soft and Sexy Eye Shadow Collection
- PETA-approved product
- Cruelty-free
- Easy to layer
Great for a variety of skin tones and eye colors. Features an alluring combination of shimmery, glittery, and matte hues.
Several reviewers warn that this fragile palette may arrive damaged.
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Ingredients
Too Faced Cosmetics are cruelty-free right down to the brushes, which are made from fluffy teddy bear hairs. This eyeshadow is hypoallergenic and suitable for sensitive eyes. It’s also gluten-free, fragrance-free, lanolin-free, and paraben-free.
Colors
Vamp up your look with seductive shimmer, glitzy glitter, or magnificent matte – this palette contains all of them. The grey and black hues are buildable, so you can create a subtle look or layer up for a night out with your girls.
The colors work well from your lash line all the way up to your brow bone. If you need bright hues, check out other eyeshadows from Too Faced. They’ve got everything from pale pinks to vibrant lilac and teal.
Value
Too Faced eyeshadow costs more than many other cruelty-free brands. Many users say it’s worth the price, but if you’re looking for something cheaper, try Pacifica eyeshadow.
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Kat Von D Alchemist Holographic Palette
#7 Best Vegan Contour Kit
- 360-degree refractive pearls create an attractive shimmer
- Personally created by Kat Von D
- Cruelty-free
Described as one of Kat Von D’s dream products, this holographic palette took 7 years of hard work to become a reality. You can use it nearly anywhere, whether you need brighter brow bones or a shimmery pout.
The palette breaks easily, so use a gentle hand when you apply each shade.
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Ingredients
Soothing safflower seed oil and floral extract are a couple of the notable ingredients in this holographic palette from Kat Von D. All of the ingredients are cruelty-free and vegan.
Colors
This palette is filled with 4 luminescent holographic hues: Blue, green, pink, and ultra-violet. Smooth these shimmery shades on your eyes, lips, cheeks, or eyelids. You can use them alone or mix them with other cosmetics for a custom contour with a hint of shine.
Value
The price is reasonable if this is the type of product you use regularly. If not, you may want to invest in a cheaper contour kit.
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