16 Best Moisturizers For Black Skin

After 28 hours of research evaluating 93 products, we picked Palmer’s Cocoa Butter Formula Moisture Rich Night Cream as our top choice.

Despite having a lot of melanin, dark skin is more prone to looking ashy and having dark spots compared to fairer complexions. The skin experiences increasingly frequent water loss through time, and even lesser for darker skin tones. Varying cases of hyperpigmentation are also common in African-Americans due to the lack of collagen and ceramides in their skin.

Luckily, there are a lot of skincare products made for black skin. Keep your skin healthy and hydrated by upgrading your skincare routine with moisturizers for black people. Check out this list for a deeper insight into the best moisturizer for black skin.

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#1 Best Moisturizer for Black Skin Overall

Palmer’s Cocoa Butter Formula Moisture Rich Night Cream

Its cocoa butter formula is a cult favorite
Deeply moisturizing cream that leaves skin soft and radiant
A small portion goes a long way

Pros

Cocoa butter is a staple product for African-American skin for its heavy-duty use in reducing stretch marks, nourishing dry and rough skin patches, and anti-aging properties.

Product Ratings

Fragrance

9.5/10

Its signature sweet smell isn’t overpowering but stays on the skin even after a day under the sun.

Ingredients

9.5/10

Besides its use of cocoa butter, Palmer’s also includes antioxidants, retinol, and vitamin E that not only heal the skin but also improves skin elasticity and reduces signs of aging.

Value

9.5/10

A small tub of this rich night cream can last a full month of daily use.

Overall Editor Score

9.5/10

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#2 Best Tinted Moisturizer with SPF Protection

Laura Mercier Tinted Moisturizer Broad Spectrum

Leaves skin with a healthy, dewy glow
Lighweight and buildable coverage
Perfect for the summer or when you don’t want to wear heavy makeup

Pros

This lightweight tinted moisturizer provides protection from the sun’s rays with SPF 20 sunscreen, oil-control, hydration, and gives a natural, semi-matte color to your skin.

Product Ratings

Fragrance

9.5/10

The texture is so lightweight that while wearing this moisturizer, it appears as if you’re not wearing anything on your face. In fact, all that’s left on your skin is a dewy glow that’s perfect for summer. We have found that if you use a beauty blender instead of a foundation brush, you get more coverage out of it. It’s still not full coverage, but if that’s what you’re looking for, then you should be shopping for a foundation instead. There is no added fragrance so there isn’t much of a smell aside from the slight hint of sunscreen.

Ingredients

9.5/10

The main ingredients include SPF 20 UVB/UVA sunscreen and an antioxidant complex of vitamins C and E.

Value

9.5/10

The price reflects the 1.7-ounce bottle, which is the only size available. The good news is, we’ve actually used this product and the tube lasts forever.

Overall Editor Score

9.5/10

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#3 Best Moisturizing Lotion for Black Skin

Olay Regenerist Micro-Sculpting Moisturizer Cream

Highly efficient anti-aging, plumping, wrinkle-removing moisturizer
Infuses your skin with moisture and protects from sun and pollution damage
Never worry about dry or cracking skin again

Pros

Anti-aging formula, contains hyaluronic acid, helps to plump up the skin, minimizes wrinkles and age lines, includes excellent moisturizing properties, moisture-binding, contains amino acid peptides to regenerate the skin, and feels luxurious.

Product Ratings

Ingredients

9.5/10

The cream contains Amino-Peptide Complex II, which increases collagen levels and stimulates cellular regeneration. It also contains the highly effective moisturizing hyaluronic acid, anti-aging carob extract, and protective Vitamin E. There’s even Vitamin B3 to reduce pore size and visibility, prevent uneven skin tones, and strengthen the surface of your skin. This combination of ingredients makes it a highly potent, highly reliable moisturizer!

Fragrance

9.5/10

The texture is wonderfully thick and creamy, yet it applies evenly to your face and won’t leave thick, oily residue. You only need to use a small amount on your skin—a good thing, considering how small the tub is!

This cream is available in both a scented and unscented version, but the scented is very light and mild, a hint of flowery perfume without being overpowering. It pairs nicely with a sweet body spray or deodorant.

Value

9.5/10

At $25 for a 1.7-ounce container, this is definitely on the pricier side. However, you only need to use a small amount, so you have at least a few weeks’ of moisturizing from this bad boy. And once you see the results, you’ll find it’s well worth the cost!

Overall Editor Score

9.5/10

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#4 Best Luxury Dupe Moisturizer

Weleda Skin Food Original Ultra-Rich Body Cream

Cheaper alternative to the famously expensive La Mer Créme de La Mer
Moisturizes all types of dry skin, whether it be on your face or body
Ultra rich formula known for its organic roots

Pros

Its use of extracts from flowers, fruits, and roots, as well as minerals and essential oils, allows it to heal even severely cracked skin.

Product Ratings

Fragrance

8.9/10

Its strong herbal scent isn’t overpowering, but it’s still very distinct. Hints of sweet almond oil, rosemary and calendula are present.

Ingredients

9.5/10

True to its name, Weleda Skin Food has been feeding the skin with nutrients for over a hundred years now. Its key ingredients like beeswax and sunflower oil nourish and protect the skin against irritation. Dry skin recovers quickly and heals better thanks to this moisturizing cream.

Value

9.8/10

Its benefits rival even the most luxurious items in the market and yet it’s only sold for about $20.

Overall Editor Score

9.4/10

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#5 Best Budget-Friendly Moisturizer

St. Ives Face Moisturizer for Dry Skin

Incredibly cheap for what it is
All-natural ingredients that yield amazing results
Perfect for dry skin

Pros

Resolves skin issues like dry skin.

Product Ratings

Fragrance

9/10

Its scent is almost unnoticeable, and by the time that you’ve got the moisturizer on the fragrance is gone.

Ingredients

9.5/10

Collagen and elastin are the key ingredients of this face lotion, and rightfully so. The combination of these two results in young-looking skin that oozes a natural glow. The safflower oil in the mix helps boost moisture that makes this the ideal product for dry skin.

Value

9.8/10

At only around $6, St. Ives is affordable yet efficient and effective.

Overall Editor Score

9.8/10

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#6 Best Moisturizer for Sensitive Skin

Cetaphil Daily Facial Moisturizer with Sunscreen

Protection from sun exposure with its SPF15
Light and silky smooth face cream with a gentle formula
Proven effectiveness across all skin types and colors

Pros

It’s doctor-approved formula has been the same since 1947 and has been effective for a lot of people ever since.

Product Ratings

Fragrance

9.5/10

A true mark of sensitive skin-friendly products is the lack of scent, and Cetaphil fits the bill.

Ingredients

9.5/10

Its non-greasy and fast-drying formula doesn’t irritate nor strips the skin of its natural oils. It softens the skin and retains moisture by combining mild ingredients. It’s highly recommended for sensitive skin, but it also works just as well with all skin types.

Value

9/10

At around $23, it may be a bit pricey but it does exactly what it advertises.

Overall Editor Score

9.3/10

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#7 Best Drugstore Moisturizer

Aveeno Positively Radiant Daily Facial Moisturizer

SPF15 protection from UV rays
Leaves a matte finish and dries up fast
Feels light despite having a thick consistency

Pros

Its formula goes well with all skin types and it also makes colored skin look radiant from within.

Product Ratings

Fragrance

9.5/10

Unlike moisturizers packed with SPF, the Aveeno Positively Radiant Daily doesn’t have a strong sunscreen scent. Instead, it smells light with a slightly floral note.

Ingredients

9/10

Dark skin tones naturally have more melanin, but if it’s overproduced your skin is at risk of pigmentation or dark spots. This moisturizer’s soy complex boosts collagen production, which helps break down melanin that eventually leads to the brightening of dark spots.

Value

9.5/10

For a drugstore product, the Aveeno Positively Radiant Daily is packed with anti-discoloration and anti-aging ingredients worth more than its under $14 price tag.

Overall Editor Score

9.3/10

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#8 Best Moisturizing Lotion For Dry Skin

Aveeno Daily Moisturizing Lotion For Dry Skin

Highly effective, budget-friendly moisturizer
Say goodbye to dry skin!
Great texture, fragrance, and absorption rate

Pros

Great price, available everywhere, 24-hour moisturization, soothing formula, natural ingredients, protects your skin, great for your body as well as your face, lightweight yet creamy, quick-absorbing, and fragrance-free.

Product Ratings

Fragrance

9/10

The texture is wonderfully creamy, yet it’s lightweight enough that it feels nice when you apply it to your skin. It may leave streaks or a white film on darker skin, but the nutrients are quickly absorbed into your body to get to work.

Some users complain that the smell is too strong for them (though it is fragrance-free), but most agree that the “cream” scent is mild enough that they can use the lotion without being bothered.

Ingredients

9.5/10

The lotion contains colloidal oatmeal, a dermatologist-recommended ingredient that works at soothing irritated, inflamed, or itching skin. It’s also rich in glycerin and dimethicone, both of which are highly effective moisturizers. However, it’s made without parabens, phthalates, toluene, talc, mineral oil, or other chemicals.

Value

9.5/10

At less than $8 for an 18-ounce bottle, this is one of the best-priced lotions not only on our list but on the market! It delivers excellent value for a very low price, and it’s one of the highest-rated skin creams available.

Overall Editor Score

9.3/10

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#9 Best Natural Face Moisturizer for Black Skin

Christina Moss Naturals Facial Moisturizer

Cruelty-free and all-natural and organic ingredients
Leaves face soft and smooth
Doesn’t cause breakouts

Pros

An all-natural healing moisturizer that softens and repairs skin. Perfect for all skin types.

Product Ratings

Fragrance

9/10

This face moisturizer has a silky and creamy texture. Christina Moss recommends refrigerating it for extended shelf-life and a cool, refreshing feeling when applied. Due to the all-natural preservative, star anise seed oil, the moisturizer has a scent of black licorice. Luckily, the scent is not long-lasting and dissipates quickly. So if you aren’t the biggest fan of black licorice, you won’t have to smell it for too long.

Ingredients

9.5/10

The main ingredient, aloe vera, heals, and moisturizes. Other ingredients include grapeseed oil, avocado oil, and apricot kernel oil. You won’t find any chemicals, parabens, dyes, sulfates, or fragrances in this moisturizer -only quality organic ingredients. It contains licorice as the preservative, glycerin to moisturize, and an emulsifying coconut oil-based wax to protect your skin.

Value

9.5/10

The $22 price tag reflects the 1.5-ounce jar. What could possibly make this product worth the price? The all-natural, organic ingredients that improve appearance are well worth the investment. Plus, it only takes a little bit to cover your face. So although it comes in a small jar, it will last you a long time.

Overall Editor Score

9.3/10

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#10 Best Facial Moisturizer for Oily Skin

La Roche-Posay Matte Face Moisturizer

Moisturizes and mattifies your skin
Tightens pores and refines skin texture
Great to use as a makeup base

Pros

This facial moisturizer balances the moisture for those who have oily skin. It gives a fresh matte finish, tightens enlarged pores, exfoliates, and is easily absorbed into the skin. You can also use it as your to-go makeup base. Very convenient!

Product Ratings

Fragrance

9.4/10

The texture is very light and it absorbs into the skin quickl,y leaving it smooth and silky soft. This is a non-sticky moisturizer, another reason why it’s good for oily skin. It sets like a primer and has a light flowery scent that adds to the freshness of your day.

Ingredients

9.5/10

If you have oily skin, La Roche is for you! It has Sebulyse Technology, Zinc Pidolate, LHA, micro exfoliants, and non-comedogenic properties that remove excess oil, refine and tighten pores, heal acne, neutralize shininess, and improve skin texture. A great option if you’re looking for clearer skin.

Value

9.1/10

At $30, this moisturizer is pretty pricey. However, the added benefits of using it as a primer or makeup base make it worth the purchase as it eliminates the need for another product.

Overall Editor Score

9.3/10

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#11 Best Moisturizer for Sensitive Skin

Burt’s Bees Daily Face Moisturizer for Sensitive Skin

Excellent lightweight, natural moisturizer
Perfect for sensitive, easily irritated skin
Creamy texture; feels wonderful when applied to your skin

Pros

Formulated specifically for sensitive skin, light texture, long-lasting, excellent moisturization, quickly absorbed into your skin, non-greasy texture, hypoallergenic, not too oily, 98% natural, cruelty-free, and excellent combination of ingredients.

Product Ratings

Fragrance

9/10

The texture is nice and creamy, with a non-greasy feeling that is easily applied to your skin. Some users find that they have to apply more cream to get the hydration they want, and applying more than the recommended 1 pump can cause the cream to leave a white build-up on your skin.

This is a fragrance-free product, but it still has what can only be described as a “natural” smell—one which some users find off-putting.

Ingredients

9.5/10

The cream contains shea butter to nourish, aloe vera and rice extract to soothe inflammation or irritation, cotton extract to soften your skin, and jojoba esters to serve as emollients. It’s 98% natural, so you can be sure you’re giving your skin the protection and hydration it needs without applying irritating chemicals.

Value

9.5/10

At just over $11 for a 1.8-ounce container, this is one of the better-priced moisturizing lotions on the market. It delivers soothing hydration perfect for those with sensitive skin, and you’ll find it does an amazing job of protecting your skin from sun damage, dryness, and environmental pollutants.

Overall Editor Score

9.4/10

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#12 Best Lotion for Combination Dry/Oily Skin

Cetaphil Moisturizing Cream

Packed with revitalizing properties
Made for dry and oily skin
Rich texture, fragrance-free moisturizer

Pros

This fragrance-free moisturizing cream by Cetaphil contains the key ingredients to combat dry skin. Its rich and smooth texture glides evenly on the skin to provide long-lasting moisture and soothe troubled, dry and itchy skin.

Product Ratings

Fragrance

9.2/10

The cream has a rich texture and it glides smoothly on the skin. It instantly moisturizes but does not leave skin feeling greasy. You can apply as much and as often as you need. But if you want it to last longer, apply conservatively (a little goes a long way).

It is fragrance-free. So if you are sensitive to various smells, no need to worry. You can use this moisturizer to benefit your skin without introducing unpleasant scents to your sniffer.

Ingredients

9.4/10

This moisturizer contains Propylene Glycol and Glycerin which both hydrate the skin. It also contains several properties that manage and soothe dry skin (emollients) such as Dimethicone, Dimethiconol, and Petrolatum. Plus, it has Vitamin E and Lactic Acid which are both anti-aging agents. They all work together to achieve soft, supple, and younger-looking skin!

Value

9.2/10

For $19.92, you get the most effective and budget-friendly cream for its price. One jar can last a decent amount if you use it for your whole body, so imagine how long it will last if you only use it for your face. Just remember to use it before it expires!

Overall Editor Score

9.3/10

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#13 Best Moisturizer with SPF

Neutrogena Healthy Defense Daily Moisturizer

SPF50 protection against 98% of UV rays
Prevents signs of aging with vitamin E and antioxidants
Non-greasy consistency that feels light on the skin

Pros

Its broad-spectrum sunscreen feature is quite high for a moisturizer, which makes it a double-acting product great for multi-use.

Product Ratings

Fragrance

8.8/10

Its light scent has a slight hint of sunscreen smell in it, but overall it’s almost unnoticeable upon application.

Ingredients

9/10

The antioxidants and vitamin E in its formula keep the skin tight and supple and lighten dark spots as well. It’s hypoallergenic and seeps into the skin easily, without leaving any blemish or inflammation unnoticed.

Value

9.5/10

Its price is good for its value, considering that you get SPF50 on top of its moisturizing properties.

Overall Editor Score

9.1/10

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#14 Best Face Cream for Acne-Prone Skin

Era Organics Face Moisturizer Cream

Non-greasy, lasts up to 8-12 hours
Slows down the aging process by boosting collagen production
All-natural ingredients that work even better than most brands

Pros

Its 12-in-1 organic formula improves skin conditions by healing acne and reducing the appearance of fine lines and wrinkles.

Product Ratings

Fragrance

8/10

If a strong scent like tea tree oil is a deal-breaker for you, then it’s best to swipe past this option. However, the smell is a good trade-off once you consider how effective it is in reducing acne and sealing in moisture.

Ingredients

9.7/10

The hyaluronic acid, salicylic acid, and tea tree oil leave the skin supple and smooth, while ingredients like burdock root, manuka honey, coconut butter, and coconut oil ensure intense hydration, boost collagen production, improve elasticity, and induce cell growth.

Value

9.5/10

For an all-natural product with tons of benefits, its budget-friendly price point is a delightful surprise.

Overall Editor Score

9.1/10

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#15 Best Face Lotion for Sensitive Skin

Sheamoisture Daily Hydration Face Lotion

Lightweight formula that’s paraben-free
Dry skin becomes baby smooth after only a few weeks of use
Uses exotic ingredients to achieve that tropical glow

Pros

Leaves the skin supple and soft to the touch, while it deeply nourishes the inside with essential fatty acids from coconut oil, coconut milk, and shea butter.

Product Ratings

Fragrance

9/10

With an ingredients list made up of mostly natural oils, it’s no wonder that this smells wonderful. Its lightweight scent doesn’t trigger breakouts or inflammation.

Ingredients

9/10

Its deeply moisturizing effect is made possible by raw shea butter, while the acacia senegal seals in the vitamins and essential fatty acids for an around-the-clock glow. The coconut milk and coconut oil remove dead skin cells and restore your youthful glow.

Value

9/10

If you’re not a fan of creams but having a hard time looking for affordable options, this face lotion is for you.

Overall Editor Score

9/10

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#16 Best Multi-Purpose Moisturizer

SheaMoisture Balancing Moisturizer

All-in-one product that helps with breakouts and other skin concerns
Can double as a face and body lotion
Combines the benefits of African black soap and shea butter

Pros

Whether you have oily, dry, or sensitive skin, Shea Moisture African Black Soap can help make your skin healthy and look its best.

Product Ratings

Fragrance

9.5/10

It has a strong pine tree scent that can be attributed to the tea tree oil and emulsifying wax.

Ingredients

8/10

African black soaps are the latest trend in skincare because of their multipurpose use. SheMoisture’s blend of black soap, natural oils, and amino acid balances skin moisture, hydrates and regenerates skin cells, prevents acne, and reduces blemishes in one go.

Value

9.5/10

For less than $12, you can finally enjoy one of the best face moisturizers for black skin.

Overall Editor Score

9/10

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Moisturizer for Black Skin Tips & Advice

What To Consider When Buying A Moisturizer For Black Skin

We all have different needs and preferences, and that goes for skincare as well. But most of the time, you’re still clueless about what works well for you. Get some new ideas for your next purchase with this handy buying guide:

Skin Type

Your skin’s reaction to any kind of product is determined by its type: dry, oily, combination, or sensitive. For dry skin, thick creams are great since they nourish the skin from inside and out. The opposite goes for oily skin, which works well with gel or water-based solutions that help balance the skin’s pH level. Meanwhile, people with combination skin stick to mild formulas or they sometimes mix two products in one use. Trips to the dermatologist are usual for people with sensitive skin, which if you have, might require you to opt for milder formulas.

RELATED: 13 Best Face Powders For Oily Skin

Ingredients

Once you find out what your skin type is, you’ll know what to look out for when shopping for skincare products. Humectants like hyaluronic acid, alpha hydroxy acids, and glycerin are great for all skin types. However, cocoa butter, shea butter, and African black soap are much more beneficial to black skin because of their hydrating effect.

There are various kinds of humectants out there, but natural ones like aloe vera, honey, and seaweed stimulate the skin to hydrate itself while moisturizing the surface. Occlusive agents like petroleum and mineral oil are then added to keep the moisture locked in the skin.

Non-Comedogenic

Ever experienced clog pores even when you’re a regular user of moisturizer? Try a non-comedogenic formula, which avoids trapping oil and dirt. Most moisturizers for black skin now include salicylic acid and tea tree oil, among others, that remove dead skin cells and deep cleanse pores.

Benefits of Using Moisturizer If You Have Dark Skin

Darker skin tones are more prone to dryness and hyperpigmentation, both of which are caused by excess melanin. Lasers, chemical peels, micro-needling, and other common treatments are not applicable to black people, since these can easily cause skin inflammation. Opting for melanin skin-focused moisturizing products can help treat skin conditions like eczema and rosacea, as well as dark spots that are most prevalent within the community. Signs of aging and damaged skin can also be prevented with the regular use of nutrient-packed face cream. Treat yourself to a proper skincare routine and you’ll enjoy supple and soft skin that glows from within.

4 Skin Care Tips for Black Women

Flawless skin comes down to three major factors: a balanced diet, a great skincare routine, and overall good health. Whether you’re unfamiliar with the science of skin tones or well-versed with your preferences, we round up a few helpful tips to help you maximize your skin treatments. Read below on how to achieve the best version of your skin:

Gentle Cleansing Is Key

Getting rid of impurities without stripping off natural oils is a tricky practice. To stay on the safe side, make sure to use gentle facial cleansers and toners that gear towards your skin type. If you have dry skin, micellar water easily clears oil and dirt on the surface. Oily skin types can benefit from a gentle exfoliator, but daily use might trigger a breakout. Foam and gel-type cleansers are an all-around good choice for both oily and combination skin since they aren’t deep cleaning and harsh on the skin. Try plant-based options like aloe vera, or stick with salicylic acid for a squeaky clean finish.

Moisturize As Often As The Season Calls For It

Ashy skin is a common predicament in the black community, caused by dead skin cells that rise whenever the dry season is approaching. Keep your skin hydrated by moisturizing at least twice a day, right after every shower. Stick to a lighter formula around the summer, and then fall back to a deeply moisturizing cream as soon as autumn approaches. Never skimp on the moisturizer to achieve that dewy, young-looking skin.

Treat Your Dark Spots

People with melanin-rich skin often encounter the usual dark spots every now and then, with some leaving it untreated until it becomes hyperpigmentation. It’s all caused by excess melanin that evolves into a cluster, which then becomes the stubborn dark spot on your face. Prevent discoloration from getting out of hand by using products formulated with glycolic acid. Use a serum infused with glycolic acid and let it rest on your skin overnight for faster healing.

Wear Sunscreen Daily

Skipping sunscreen because you’re dark might seem reasonable, but since melanin overproduction causes dark spots, you’ll most likely end up with dark spots or sunburn. Whether or not you’re going outside or it’s cloudy, UV rays full of damaging free radicals can still reach your skin as long as there’s a window nearby. The zinc oxide in sunscreens helps protect you from free radicals, skin cancer, skin inflammation, and even acne breakouts. Not only that, but it also seals moisture in the skin while boosting collagen production, along with treating dark spots.

How do you apply moisturizer?

Applying moisturizer may seem like common sense, however, there is actually a right way to do it. The first thing is to always make sure your hands are clean. This means when you get out of the shower, don’t touch anything else beforehand. Using a small amount of moisturizer, start in the center of your face and move outwards. Too much moisturizer will end up clogging your pores and leave your skin looking greasy. A quarter-sized dollop is a perfect amount. Swirl your moisturizer using your ring fingers making circular motions. The ring fingers use the least amount of pressure, which will prevent damaging your delicate facial skin. Don’t forget to apply face moisturizer to your neck and décolletage. These areas show aging first so it’s important to keep them moisturized, too. Be sure to follow the same method from above. Once you’ve hydrated, let your facial moisturizer fully absorb into your skin before applying things like a primer, foundation, and concealer.

Frequently Asked Questions

What moisturizer is best for my skin type?

The number one rule of skincare is knowing your skin type. Dry skin needs formulas that penetrate layers and lock in moisture, like SheaMoisture African Black Soap. While oil-free, non-comedogenic, and non-acnegenic are a must for oily skin types since these reduce breakouts. People with combination skin can ditch products with fragrances and occlusives to avoid irritating the skin and oil overproduction. And if everything fails, mild moisturizers like Cetaphil Daily Facial Moisturizer are the no-fail recommendation.

How do you keep black skin moisturized?

Cleansers that don’t strip off moisture are best since they don’t have fragrances, alcohol, or any kind of irritant that may cause hyperpigmentation. Depending on your skin type, your face cream should have water-inducing humectants and ingredients capable of locking in moisture for a long time. Finish up with an obligatory sunscreen that at least has a minimum of SPF30 to protect yourself from the sun’s UV rays and free radicals.

How can I make my black skin glow naturally?

A healthy balanced diet goes a long way. Fruits, vegetables, whole grains, and lean protein are packed with nutrients that help repair skin from the inside. Skipping processed foods and anything with sugar tone down breakouts, as well as avoiding alcohol altogether. Increasing your water intake to the suggested minimum amount of 2 liters per day will not only cleanse your insides but help clear up oil build up on your face as well.

What are the best skin care products for African American skin?

Besides the basic sunscreen, products with shea butter, cocoa butter, petroleum, and African black soap should be part of your bathroom cabinet. These ingredients block water from escaping your pores, gently strips off dirt, and softens dry patches of skin. These also help remove dead skin cells from the epidermis, which causes the trademark ashiness brown skin gets when not moisturized properly.